CASE STUDY: SONY
Kando Retreat
A multi-day, overnight festival, a dream-come-true for photographers and videographers.
Ongoing project: 2016 - Present
We produced whole dang thing!
Model & talent casting.
Location & venue scouting.
Sourcing, staffing, etc.
Wardrobe and Beauty treatments
Visual experience development.
Marketing & advertising.
Design & buildouts of multiple sets each day.
Photo & video production for each set.
Event documentation (photo & video).
SITUATION
In 2016, we were on the phone with Sony Electronics in an attempt to bring them onto the Yeah Field Trip festival as a partner. In the process, they fell in love with the concept and saw the value that this type of experience could add to their camera business.
Following a successful activation at Yeah Field Trip in February of 2017 we began the initial stages of creating Sony’s own version of Yeah Field Trip that would strengthen the Sony Alpha community, communicate Sony’s dominance in the camera industry, create a massive splash on social, provide further education for existing and future Sony Ambassadors, and share with brand new-comers the limitless technology that is Sony Alpha.
No other camera company had done anything like this to date, and we were here to make a groundbreaking impact.
SOLUTION
In the summer of 2017, Sony Kando Trip was born. A 5-day, 4-night festival and the ultimate playground for photographers, consisting of:
Educational and hands-on workshops from some of the most influential and acclaimed photographers in the world.
Mind blowing shooting experiences like private plane and hot air balloon rides, photo walks with wolves and zebras, underwater workshops, aerialists, dreamy + extravagant sets.
An endless library of gear and photo resources including cameras, lenses, grip + electric accessories, lighting equipment, props + set dec elements. Guests were even able to jot down time-slots with models and enter into a world of curated wardrobe and glam provided by top-tier stylists and H/MUA artists.
Parties featuring live music performances, DJ sets, dancing, light installations, a mini- music festival.
Gourmet F&B. Each day, guests enjoyed top-of-the-line catering.
Luxe accommodations from glamping to lodges.
RESULT
The festival resulted in millions of social impressions, equipment sales, press, and served as a breeding ground for strategic partnerships. Sony Alpha has noted a tremendous shift in their community and Kando Trip has become one of the most highly anticipated photography events in the market.
