SITUATION
Xfinity was looking to promote a weeklong programming event featuring reality TV shows of the past and present. They wanted something that would stand out on the air as well as on social channels.
SOLUTION
Goodby and Silverstein wrote the story and we created a visual aesthetic that best represented the surreal nature of reality TV. We used colors like ‘millennial pink’, painted plants, created monochromatic environments with contrasting textures, and created custom-made props as well.
RESULT
The commercial was aired on major networks, YouTube, and across social media channels.
